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Jordan and Gulf Countries

How to care for the amazing SEP piece you have been gifted or you treated yourself to?

Posted on January 13 2023

YOUR ULTIMATE SEP GUIDE TO PRODUCT CARE

Our supplier is one of the very last local producers of keffiyeh: a Swiss trained fabric engineer, he developed an artificial fibres based fabric, which delivers the perfect performance in the extreme desert conditions. This is why the keffiyeh is the only non-natural-fibre-based product across the SEP product range: because of its technical performance and the importance of local sourcing.

We know you want an alternative keffiyeh, made of natural fibers: we have developed the SEP Cotton Keffiyeh Line for you - stay tuned for new color styles every year!

WHAT DO I DO WHEN I PULL A THREAD? Rasato Evanescente Cashmere is a synonym for luxury and comfort, Made in Italy for SEP by one of the suppliers to Brunello Cucinelli, with the most precious Cariaggi yarns. So soft, light and warm, that you will wear it all year round!

The SEP Cashmere is adorned by precious embroidery artwork made with high quality twisted DMC 100% cotton thread which has a satiny and silky texture. Our technique ensures that the embroidery is long-lasting and sturdy. With a few simple care steps, your SEP piece will last a lifetime!

Linen: the most sustainable natural fibre, completely recyclable, biodegradable and zero-waste. Made in Italy and hand-embroidered with great care, accuracy, patience for you in Jerash, Jordan. SEP's linen shawl, seen as a chic staple that can carry you through from day to night in ultimate style.