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Jordan and Gulf Countries

Embroidery enjoys a fashion renaissance - by Grace Cook for the FT

Posted on September 23 2015

We love this article by Grace Cook for the FT written back in June this year. Once again an article that encompasses a lot of what SEP stands for.

Read the Full Article Here

Abstract:

``[...]

It’s solitary work that requires a great deal of patience and accuracy. [...]

The skills are worth nurturing. “We are moving closer to a period where uniqueness is increasingly valued and appreciated by consumers,” says Van Noten. Embroidery is the antithesis of mass production; each piece a labour of love, and one of a kind.

Aquazzura’s Osorio agrees. “Embroidery can make something very simple and banal, unique and ravishing. It brings it to life.”``